JUST RUGS is a premium rug brand founded in Ahmedabad by Yash Gupta and Shubham Yadav in 2021 and since then it has been on a journey of redefining how modern spaces are styled and experienced.

JUST RUGS captures the spirit of contemporary lifestyle, drawing inspiration from elements of culture that today’s generation connects with — sneaker culture, anime, digital aesthetics, street design and more. The brand is built around bridging the gap between everyday living and premium expression with designs that stand out.

JUST RUGS allows each product to represent individuality through thoughtful craftsmanship and strong visual identity. With quality and authenticity at its core, every rug reflects a deeper sense of design through bold concepts, clean compositions and high-quality materials.

About the Founders

Being early movers in culture-driven home décor, Yash Gupta and Shubham Yadav crossed paths with a shared vision of building something beyond conventional products. Recognising the gap in India’s home decor market, they set out to create a brand that focuses on identity, not just aesthetics.

Leveraging their understanding of consumer behaviour, design sensibility and market trends, the duo built JUST RUGS with a focus on quality, originality and relevance. What started as an idea has now evolved into a growing brand that connects with a new generation of consumers. Over time, JUST RUGS has developed into a brand that is not just about products, but about building a culture where spaces reflect personality and creativity.